Noritake was born of our founders' passion

Old Noritake Vase

Since 1904, Noritake has been bringing beauty and quality to dining tables around the world. Superior artistry and craftsmanship, attention to detail and an uncompromising commitment to quality have made Noritake an international trademark during these 100 years.

Old Noritake Vase
Morimura Brothers in NewYork

The Noritake of today grew out of a trading company (Morimura Brothers) that was established in New York in 1876. This trading company imported chinaware, curios, paper lanterns and other gift items. In 1904, the forerunner of the Noritake Company was established in the village of Noritake near Nagoya in Japan. The goal of this first factory was to create western style dinnerware for export, but it was not until 1914 that the process was perfected.

Noritake Vase with flower-shaped handle

This earliest Noritake china was mostly hand painted, often with liberal applications of gold. By the early 1920. Noritake introduced assembly line techniques which allowed for mass production of high quality, yet affordable dinnerware. From this time on the company started to grow very quickly and in the ensuing decades continued to perfect its production capabilities, expanding to markets world-wide.

Noritake Cher blanc

In the Hotel and Restaurant market Noritake products are being used by luxury hotel & resort groups, restaurant, airlines, and are highly valued for the sophisticated design, high quality and durability.

Noritake tableware has also been used for state guest banquets such as formal dinner at the G8 summit or working dinner at the G7 Summit.


Service plate which was used for Working Dinner at Ise Shima Summit(42nd G7 Summit) in May 2016


Dinner Plate which was used for Formal Dinner at Hokkaido Toyako Summit (34th G8 Summit) in July 2008

Noritake Royal Promenade

In India Noritake started distributing through our authorized dealers in 1996. Now there are showrooms in Delhi, Mumbai, Chennai and Bangalore, and more than 100 authorized dealers carry 600 products nationwide.  In 2020, Noritake launched a collection with motifs unique to India which are gaining popularity worldwide.

Noritake Bountiful Garden Tea set