Noritake's products are sold in more than 80 countries around the world, including Europe, the United States, Canada, Australia, Middle East and Asia. They are suitable for all types of and are sure to enhance the dining experience. Noritake's products have long been loved not only for special occasions but also for everyday use.

Noritake's sophisticated design, high quality and durability are highly regarded by hospitality professionals such as the world's finest hotels, restaurants and airlines.  Noritake tableware has also been used for state guest banquets such as formal dinner at the G8 summit or working dinner at the G7 Summit. This achievement is proof that Noritake is recognized as a brand of quality and style.  List of Hotels where Noritake supplies tableware include the Four Seasons Hotel (Japan), Mandarin Oriental (Malaysia) India: JW Marriot, St Regis, Ritz Carlton, Taj Palace Delhi, Rambagh Palace Jaipur, Leela, Oberoi